Letterhead
DL Envelope

C4 Envelope
DL Envelope

Business Card
Letterhead
C4 Envelope
DL Envelope

Business Card
Letterhead
C4 Envelope
DL Envelope

CHALEUR
Corporate Identity Design
Symbol Mark Concept

Hito no Utsuwa (Human Vessel)

As a baby tableware brand, CHALEUR’s Corporate Identity
and symbol mark were art directed and designed to　
feature a baby, an innocent child’s drawing, and a human face.

The child’s crayon drawing of a face is simple and　
beautiful, reminiscent of a Matisse sketch. At the same time,
the face also resembles a piece of tableware. It invites
viewers to imagine multiple interpretations. The true essence　
of a symbol mark lies in suggestion rather than explicit　
explanation.

The face, drawn only as an outline, transcends nationality,　
race, age, and gender. It becomes the face of all
humanity. It isa vessel. It is a human vessel—“Hito no Utsuwa.”

Therefore, CHALEUR’s tableware is not limited to
Japan, but becomes a vessel for the world, for people of all
ages, genders, and cultures.

CHALEUR entrusts the future of the earth to children,　
believing in their power and courage to shape their own future.
For this reason, a child’s drawing was chosen as the　
symbol mark.

The ultimate mission of CHALEUR’s Corporate Identity
design is to enable people around the world to carve out their
own futures and live happy lives simply through using　
CHALEUR tableware.

B1 Poster

Business Card
Letterhead
C4 Envelope
DL Envelope
B1 Poster

CHALEUR
Corporate Identity Design
Corporate Slogan

CHALEUR’s corporate slogan, “Hito no Utsuwa” was　
inspired by its symbol mark (both a person and a vessel) .
In Japanese, the word “Utsuwa” does not only mean　
“tableware” but also a person’s inner capacity, emotional　
richness.

Note:“Hito no Utsuwa” (Human Vessel) is CHALEUR’s
corporate slogan, presented as the native Japanese reading
of the original Japanese characters. In the Corporate
Identity design, stationery, and posters, this slogan is visually　
expressed in its original Japanese characters.

AWARDS

・IF DESIGN AWARDS 2026（Germany）
　Winner – Branding & Communication Design

・JAPAN TYPOGRAPHY ANNUAL 2026
　Selected – Visual Identity
　Selected – Graphic

CHALEUR
Corporate Identity Design

Creative Director
Prof. Hiromi Inayoshi

Art Director
Fumima Bando

Designer
Fumima Bando

Copywriter
Prof. Hiromi Inayoshi

Illustrator
Ao Bando

Photographer
Takashi Sekiguchi

Client
YAMAZAKI CO., LTD.